Tuesday, April 25, 2006

Read What they're thinking about TV AD

When I read about Royal Philips Electronics seeking a patent that will prevent consumers from changing the channel when a TV advertisement comes on, I felt immediately disgusted.

PCMagazine's Executive Producer Robyn Peterson said it best: "This technology will be holding us captive in our own homes!!!"

Though Philips is admitting that consumers wouldn't tolerate this feature: "....However, that the anti-channel changing technology might not sit well with consumers"
click for details

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