When I read about Royal Philips Electronics seeking a patent that will prevent consumers from changing the channel when a TV advertisement comes on, I felt immediately disgusted.
PCMagazine's Executive Producer Robyn Peterson said it best: "This technology will be holding us captive in our own homes!!!"
Though Philips is admitting that consumers wouldn't tolerate this feature: "....However, that the anti-channel changing technology might not sit well with consumers"
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